CARMICHAEL, CA (MPG) - The first California location of 810 Billiards and Bowling, offering what the company describes as a “classic bowling experience with an upscale twist” is expected to open in early 2024 in the Crestview Village Shopping center on Manzanita Avenue in Carmichael.

Jaswinder (Jas) Singh, the franchisee, is planning to open in a former 37,000-square-foot empty former Ross Dress for Less site in the center.

Singh was unavailable for additional comment but told the Sacramento Business Journal in an earlier interview that his preliminary estimates for likely tenant improvements are between $3 to 5 million. He is still narrowing down construction costs as he works through the permitting process in Sacramento County.

In addition to billiards tables and bowling lanes, other featured attractions may include an arcade, axe throwing, board games and miniature golf.

810 Billiards and Bowling, which is based in Myrtle Beach, South Carolina, has four locations in its home state, and locations in Phoenix, Houston and Fort Smith, Arkansas. Each location offers guests a variety of amenities to choose from, including bowling, billiards, and arcade games.

Michael Siniscalchi, chief executive officer of 810 Billiards and Bowling, responding on behalf of the franchisee, described how the venture came together.

“Our franchisee Jas Singh is a long-time resident and business owner in the Sacramento area and identified the need for additional upscale entertainment venues in the market which led us to embark on this venture together,” he said.

We are excited to partner with Jas to bring the Carmichael area a premier venue featuring bowling, billiards, miniature golf, sports simulators, axe throwing, arcade and a full-service kitchen and bar.

Crestview Village, located near the intersection of Manzanita Avenue and Winding Way in Carmichael, is anchored by Save Mart Supermarkets. The center, owned by local real estate investor Ethan Conrad, recently underwent an approximately $2 million renovation.

While the company is interested in additional locations in the greater Sacramento area, its CEO said that as of now, “100 percent of its focus is on a successful opening at our Carmichael location.”

“As for the state of California in general, we also have a site search underway in the Corona area and hope to have a location secured there shortly,” he said.

Singh, a manager in the logistics industry, told the Journal he scouted a few locations when he decided to become an 810 franchisee. While he lives in Yuba City, his children play on basketball travel teams that often have games in the Sacramento area. He looked for entertainment options after games and felt something was missing.

Singh said his Carmichael location would also have a food and drink menu featuring pizza, wings, salads and a full bar. Hours would be 12 to 10 p.m., possibly staying open as late as midnight, he said.

“As a multi-faceted concept, our company, 810 Billiards and Bowling, offers extensive support and training to all our franchisees throughout the process,” said Michael Siniscalchi, company chief executive officer.

During the pre-opening phase, the company assists with site selection and lease negotiation, financing, design and development, construction management and equipment sourcing, Siniscalchi said.

“As construction nears completion, we assist in management hiring, training our new team at existing corporate locations and sending our opening team on-site to ensure a successful launch for our franchise operated venues,” he said. 

Singh said he’s hoping the Carmichael location will be just his first. Once it’s open and operating well, Singh told the Business Journal he may be scouting for other California locations.