CITRUS HEIGHTS, CA (MPG) - The new See’s Candies retail store has opened at 5499 Sunrise Boulevard in Citrus Heights, replacing its former long-time location home in Sunrise Mall.

Once home to a branch of the Patelco Credit Union, the new See’s Candies flagship store, houses a retail shop, corporate offices and a business-to-business operations unit for corporate sales in a brightly muraled, old-fashioned themed two-story commercial building along Sunrise Boulevard which passersby can’t miss.

“We’re delighted to welcome customers to our new location,” said Deanna Ward, its district sales manager. Inside, customers browsed display cases for familiar dark and milk chocolate treats.

See’s Candies closed retail stores in downtown Sacramento and in the Sunrise Mall, consolidating and relocating retail sales in the area to the new Sunrise Boulevard facility, Ward said. Business operations are located on the top floor of the former credit union building.

The store entrance which faces JoAnne’s Fabrics in the Sunrise Village Mall is from the rear of the building. Former drive-in banking lanes still remain but are not utilized for customer service or sales.

Store manager Hebeh Masoud, who has been with See’s nearly 20 years transferred to Citrus Heights from Sacramento, with Cindy Born, who serves as the store’s assistant manager. Some personnel who worked at the Sunrise Mall store before its recent closure were also offered positions at the new store, Masoud said.

See’s Candies, makers of American made delicious candies and chocolates since 1921, continues to be true to its motto of “quality without compromise.”

Customers can create their own ultimate box of their favorites, including milk or dark chocolates with or without nuts, truffles and limited time sweets, packed fresh at the candy counter in half-pound or 1, 2, 3 and 5-pound boxes.

The new black and white interior in the Citrus Heights flagship store is familiar in theme. The scents of nuts, vanilla and sweet chocolate soon touch your senses and comfort you, often quicker than a friendly staff member can offer you a delicious free sample.

Outside, a mural reminds visiting customers of all the holidays and special occasions where the gift of chocolate is always an appropriate way to properly celebrate.

“Our new location also allows See’s to help support its corporate gifting and fundraising sales program operations in a central location for our many customers,” Masoud said. Bulk sales of See’s Candies are traditionally popular fundraisers for many schools and non-profit groups.

“We’re better able to help them with a variety of programs to help them achieve their goals with multi-recipient shipping, custom logo gifts, personalized gift messaging and much more,” Masoud said.

Tallen Capital and Citivest Commercial partnered together to acquire the 10,621-square-foot building in Citrus Heights in May 2022, with See’s Candies later signing a long-term lease for the building, according to a brokerage press release.

See’s Candies at 5499 Sunrise Boulevard in Citrus Heights is open seven days a week, Monday through Saturday from 9 am to 7 pm and Sunday from 11 am to 6 pm. Call (279) 201-9878 for more information.

A formal grand opening ceremony is planned on Saturday, September 16^th to commemorate founder Mary See’s birthday, Masoud said.