Newly-appointed CEO Samantha Beck discusses Fair Oaks Boulevard beautification on the stroll. Supervisor Rich Desmond joins the executive.

 

CARMICHAEL, CA (MPG) - Beginning its ninth year, the Carmichael Improvement District (CID) gets down to 2025 business with a new executive director.

Samantha Beck comes to the organization from a career in Government affairs and non-profit leadership. Living in Carmichael as a teenager, she graduated from Capital Christian High School (Rancho Cordova). Her interest in business grew from four years as a Sacramento Metro Chamber of Commerce staffer.

“I have a passion to see merchants succeed,” Beck said. “I also want to help property owners get quality tenants. The CID is here to help with the issues they face. I hope businesspeople will see our office as a hub. I want the community to think of us as a resource.”

Formed in 2016, the Carmichael Improvement District is one of 18 similar groups in Sacramento County. Leaders and staff work closely with the Sacramento Sheriff’s Department and the county. An office at 6825 Fair Oaks Blvd. houses the Carmichael agency. Its annual budget ($535,000) is mostly drawn from assessments on 900 property owners, whose premises stretch between Oak Avenue and Crestview Shopping Center (Manzanita Avenue).

“Hiring the right executive is critical for this organization,” said County Supervisor Rich Desmond. “We’re impressed by Samatha’s enthusiasm for the community where she grew up. We look forward to her building a strong relationship with our stakeholders.”

Beck will oversee a seven-day-per week security and maintenance service, including trash clean-up and graffiti removal. Beautification is a high priority: the Carmichael Improvement District has raised street banners and created landscaping to improved merchant curb appeal.

The executive will also spearhead new projects and administer allocation of grant money. She is now working on the State of the Property and Business Improvement District (PBID) Dinner. This annual event includes presentation of ‘Bright Star Awards’ to recognize beautification efforts.

“Being in Carmichael was the best part of my growing up,” said Beck. “I really felt safe and happy here. Getting to serve the community feels like a full-circle process for me.”

Learn about the Carmichael Improvement District at www.discovercarmichael.com.